This piece originally appeared on our page “The Filming Experience”
You’d be surprised to learn that many of our clients are unsure about how to set up their spaces to best show off their brands. They don’t realise that they don’t need to hire a set designer to do this, they can be their own set designer with some basic tips:
The South African music scene has evolved so much in the last decade. I personally love listening to one of our top DJ’s, ‘Euphonik’. Check out my Spotify playlist of South African artists to hear his sound along with many others.
Skybok was fortunate to film some incredible music venues that contributed to the country’s music scene by providing platforms for local artists to reach new audiences + connect with old ones.
Here are stand out places we filmed in various cities:
We shot the Skybok People Profile of Ferial this week – she is the WINNING designer from South Africa chosen to fly to Fashion Week Brooklyn in New York to show on the runway in June!! Here are some screengrabs of our shoot in Cape Town this week. More coming, along with her People Profile for Brooklyn Fashion Week! Join our community on Facebook, Youtube, Twitter, as well as Pinterest. On instagram, we are using hashtag #Skybok! *Photos taken on an iphone 6. For films taken on an iphone 6, click here.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a business who has a website which comes up in a search engine care about social media? Because the two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.
Social media can also help build links that in turn support into SEO efforts.
Many people also perform searches at social media sites to find social media content.
Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
A current feed (daily updates) ensures your brand is top of the news stream or search results. This means potential customers are more likely to find you.
An active community on social media channels leads to community which leads toengaged customers who keep coming back and using your product/service.
A personal touch to your brand makes people feel connected to you in a unique way, wanting to share in the experience that is your brand.
Including your customers in your giveaways, sales information, ongoings behind the scenes makes them feel supportive + patriotic.
Having social channels lends to transparency for your brand which means feedback from your audience.
This all means more feet through the door, a deeper understanding of your clients, a chance to improve your service or product and better (bigger!) business.
Hashtagging is a popular way for brands to run competitions, giveaway tickets to events + generally get people talking about the brand.
Here in Cape Town, it’s become a hot trend to see shops such as Topshop, Mr Price, Zara, Guess, Sunglass Hut + other fashion stores display hashtags on their windows. This isn’t just limited to clothing stores, though. Places like Woolworths, Pick ‘n Pay, Mac, CNA or even coffee shops like Vida e Caffè are catching on. In fact, you’ll see references to social media channels pretty much everywhere now – banks, bars, theatres, camera stores, bookstores, restaurants and even liquor stores have some kind of “voice” set up online. It’s about:
+ brand awareness
+ audience interaction
+ growing business
Located along Jan van Riebeeck Road, Val de Vie Winelands Lifestyle Estate is located in Paarl just outside Cape Town. Known for their wines, equestrian facilities, polo club, health club and elegant properties, this is a very popular estate about 40 minutes outside of Cape Town. They host many events at the clubhouse and are also famous for having former Olympic swimming champion Ryk Neethling as their marketing director & coach at the swim school.