Skybok Productions

Blog, Daily Blog

Exploring Egypt


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Egypt is a dreamy destination full of history, culture and mystery. Head on over to our Instagram to see our highlighted stories and feed posts from all parts of Egypt! Keep scrolling to see some of our favorites on here. Already follow us on Instagram? We appreciate you – you can see similar posts and MORE on our facebook, check us out!

Blog, Daily Blog

This Christmas: Toys for Boys


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Wondering what to get a special little dude in your life for Christmas? Look no further! Check out the video below to see what Skybok ranked as the top three gifts to purchase for boys in 2019! Follow our instagram, here, to see our upcoming Toys for Girls video.

Colorado, Daily Blog, Estes Park, Social Media Marketing

Skybok Films The Stanley Hotel


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Listed on the National Register of Historic Places and a member of Historic Hotels of America, The Stanley Hotel is famous for its old world charm. Offering four different Estes Park accommodation experiences including historic rooms, modern apartment-style residences for extended stays, and expansive condominiums on the legendary grounds overlooking Rocky Mountain National Park. The Stanley offers over 14,000 square feet of sophisticated meeting and event space equipped with modern amenities and several stunning indoor and outdoor wedding venues. Only an hour away from Denver, it is the ideal destination for your Colorado vacation getaway. 

 

 

 

Daily Blog

Navigating This Site + More


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Hey! Just a shout out on how to navigate this site.

If you’re a client, click on the pages along the top for information on the filming process:

+ Hello

+ The Filming Experience

+ Popular Projects

Here is our YouTube Channel if you’d like to subscribe.

If you’re a reader, interesting places to click for posts on projects are:

+ Journal

  1. Points of Interest
  2. Wine Farms
  3. Restaurants
  4. Hotels
  5. Coffee Shops
  6. Bars + Pubs
  7. Corporates
  8. Schools
  9. People
  10. Rotary
  11. Social Outreach
  12. Behind-The-Scenes
Blog, Daily Blog

Why Filming Coffee Shops is Great


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Filming coffee shops is great because you catch people on a caffeine high and everyone wants to be on camera!

Usually, filming in certain venues requires some sort of permission grant signed by whoever is being filmed, like a release form, so they can’t turn around and sue you when the video ends up on the internet. Luckily, I’m very diligent with getting release forms signed.

But even with that, it’s always tricky filming the people on location because they are often suspicious of your intentions and can suddenly become quite alarmed.

How most places handle this uncomfortable issue is they put up a sign notifying the patrons there is a film shoot going on. Basically, such a sign puts them at ease by informing people on their way into the venue. It also waives any responsibility legally on behalf of the venue because it means anyone who is there has been ‘told’. And by being told, they’re indirectly giving their consent to be filmed. Unless they explicitly object, the venue assumes they are happy with it. If they’re not happy with it, it’s their responsibility to get out of the shot or ask the filmmaker to exclude them from the shot.

It’s a great way to get around the problem.

Though, for some reason, coffee shops are always less likely to be fussy.

Everyone is there meeting friends or having little business meetings or church gatherings, so it’s not like a Hollywood production. Putting up signs everywhere almost never has to happen because no one ever really has an issue (at least in my experience). And, if they do, it’s easy enough for them to come up and tell you.

I think today in general, people are becoming more relaxed anyway. I’m realizing this because with all the social media going on, there are so many people besides the professionals who are raising a camera for social reasons. The atmosphere is more personal and there’s a striking kind of trust fueled with adrenaline and excitement.

Skybok has filmed dozens of coffee shops in South Africa, here are some of my favorites below. Enjoy!

 

Blog, Daily Blog

Music Venues We Loved Filming


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The South African music scene has evolved so much in the last decade. I personally love listening to one of our top DJ’s, ‘Euphonik’. Check out my Spotify playlist of South African artists to hear his sound along with many others.

Skybok was fortunate to film some incredible music venues that contributed to the country’s music scene by providing platforms for local artists to reach new audiences + connect with old ones.

Here are stand out places we filmed in various cities:

Grahamstown

East London

Cape Town

Port Elizabeth

 

People

Skybok: Western Province Rugby


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Skybok was recently at Canal Walk in Cape Town shooting a few members of the U20 South African Junior Rugby Squad as they received goodie bags from Cotton On + spent the evening picking out their favourite items.

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

See all behind-the-scenes photos by Paul Sutton here.

Social Media Marketing

What is Social Media Marketing?


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SOCIAL MEDIA MARKETING REFERS TO THE PROCESS OF GAINING TRAFFIC OR ATTENTION THROUGH SOCIAL MEDIA SITES.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

HOW ARE SEARCH + SOCIAL MEDIA MARKETING RELATED?

Why would a business who has a website which comes up in a search engine care about social media? Because the two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media can also help build links that in turn support into SEO efforts.

Many people also perform searches at social media sites to find social media content.

Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

A current feed (daily updates) ensures your brand is top of the news stream or search results. This means potential customers are more likely to find you.

An active community on social media channels leads to community which leads toengaged customers who keep coming back and using your product/service.

A personal touch to your brand makes people feel connected to you in a unique way, wanting to share in the experience that is your brand.

Including your customers in your giveaways, sales information, ongoings behind the scenes makes them feel supportive + patriotic.

Having social channels lends to transparency for your brand which means feedback from your audience.

This all means more feet through the door, a deeper understanding of your clients, a chance to improve your service or product and better (bigger!) business.

WHY YOU’RE SEEING MORE HASHTAG STICKERS ON SHOP WINDOWS

Hashtagging is a popular way for brands to run competitions, giveaway tickets to events + generally get people talking about the brand.

Here in Cape Town, it’s become a hot trend to see shops such as Topshop, Mr Price, Zara, Guess, Sunglass Hut + other fashion stores display hashtags on their windows. This isn’t just limited to clothing stores, though. Places like Woolworths, Pick ‘n Pay, Mac, CNA or even coffee shops like Vida e Caffè are catching on. In fact, you’ll see references to social media channels pretty much everywhere now – banks, bars, theatres, camera stores, bookstores, restaurants and even liquor stores have some kind of “voice” set up online. It’s about:

+ community

+ brand awareness

+ audience interaction

+ discovery

+ feedback

+ influence

+ reach

+ growing business

Are you looking for advice, help, set-up or management of your channels? Get a quote now.