Skybok recently filmed the video profile of a new brewery in Fredericksburg, Texas. Altstadt Brewery also wanted videos on both the history of the German “Purity Laws” also known as the “The Reinheitsgebot” according to which they brew their beer, and an explainer video on the difference between Lager +Kölsch. Altstadt has a growing community on Facebook + Twitter, where the videos have been well-received by patrons. The videos are also up on Skybok’s YouTube Channel here. Skybok did some great shoots of the facility, and took some candid photos of the six packs amidst the iconic wildflowers of the Texan Hill Country. Camera: Canon Rebel T5 + iPhone 7 Plus with Depth Effect.
That includes holy days. All-night coding sessions, missed meals + triple espressos are the order of the day.
To a customer, the “beta testing” label doesn’t mean much. If you keep making mistakes + your buttons don’t work + their password gets leaked, saying that you were “in beta” isn’t going to make them feel better – or stick around.
Badmouthing competitors sounds a little too much like gossip. “We’re very careful: we don’t talk about competitors, we don’t slag them, we don’t throw them under the bus,” says Dave Olson, VP Community at HootSuite. The point is to focus on building a better product. “We don’t compete against people; we compete against ourselves,” he explains.
If you have to compare yourself to Mark Zuckerberg, you probably shouldn’t be compared to Mark Zuckerberg. Brian Wong, the 21-year-old founder of Kiip, complains about this phenomenon: “This is giving birth to a generation, unfortunately, of extremely cocky, ego-driven young entrepreneurs that think that just because they’re young, they should be paid attention to,” he says.
“I am my own person, I am my own class of entrepreneur, and I will build a company without anybody asking me how I built it compared to someone else. I’m going to build it my way.”
Otherwise, your customers will be vengeful rather than forgiving masters. Social media has made business more + more transparent, so it’s hard to get away with apologies that don’t admit wrongdoing – “We are sorry if some were offended” – or apologies that skew the facts.
Zvi Band, the CEO of Contactually, recommends keeping in touch with current investors every 2 weeks + potential investors every week.
And while you may not always follow investors’ advice, show some respect + actually take it seriously. Even if they didn’t create your startup, they are helping it grow.
Holding out your hopes for a $1 billion acquisition like Instagram’s is foolhardy, to say the least. And even profit-hungry investors don’t want to hear about your acquisition fantasies. “If you show me a slide as an early-stage company that mentions your exit opportunities, and in 3 years you’ll sell to Google for that return to me, I’ll just laugh at you – but the laughing means you’re dead,” says Jeff Clavier of SoftTechVC.
In a recent scandal, one of WakeMate’s cofounders used the startup’s email list and Twitter account to promote his new product, MiLife+, and raise funds on Indiegogo. He claimed it was affiliated with WakeMate, but the other cofounder didn’t know anything about it. Here’s the full story. The Indiegogo project was eventually taken down due to the drama.
Closing down a startup may be a painful process + an admission of failure, but it frees you up to move on to the next exciting thing. “You got a lot of good guys running companies that are not doing well, when they could be joining forces and building a lot more value,” says Mohan Belani, the founder of Asian tech blog e27. “I call it a zombie. People don’t want to kill themselves.”
Virtuous choices including being a mentor or investor, opening an accelerator + donating pizzas to hungry entrepreneurs in your your community.
And that’s the way to startup heaven.
Thanks for this awesome article Tech.Co!
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When Skybok was up in Durban 2014 filming for the Tourism Indaba, we went on an organized media tour. It was incredible seeing townships one would never get to see. If you travel here, make sure you do an organized tour with a legitimate company. We spent the day touring Durban and surrounding townships where Nelson Mandela began his journey with the ANC. The particular township we went to also happened to be where Ghandi spent his years in South Africa. It’s called the Inanda Heritage Route. We ended off with a gorgeous beachfront party and buffet in true African style! Below is a list of companies who do township tours. It is an unforgettable and heart-warming experience. You won’t be sorry.
Knysna – Emzini Tours
Cape Town – Footsteps To Freedom
Cape Town – Vamos Township Tours
Cape Town – Nomvuyo’s Tours
Johannesburg – Imbizo Tours
Johannesburg – Ekala Eco Tours
Port Elizabeth – Gugus Township Tours