Skybok

Daily Blog, Fredericksburg, Journal, Points of Interest

A Video Showcase of Altstadt Brewery


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Altstadt Brewery Texas

Skybok recently filmed the video profile of a new brewery in Fredericksburg, Texas. Altstadt Brewery also wanted videos on both the history of the German “Purity Laws” also known as the “The Reinheitsgebot” according to which they brew their beer, and an explainer video on the difference between Lager +Kölsch. Altstadt has a growing community on Facebook + Twitter, where the videos have been well-received by patrons. The videos are also up on Skybok’s YouTube Channel here. Skybok did some great shoots of the facility, and took some candid photos of the six packs amidst the iconic wildflowers of the Texan Hill Country. Camera: Canon Rebel T5 + iPhone 7 Plus with Depth Effect.

Altstadt Brewery Texas

Altstadt Brewery Texas

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People

Skybok: Western Province Rugby


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Skybok was recently at Canal Walk in Cape Town shooting a few members of the U20 South African Junior Rugby Squad as they received goodie bags from Cotton On + spent the evening picking out their favourite items.

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

Union Sports Group

See all behind-the-scenes photos by Paul Sutton here.

Social Media Marketing

The 10 Commandments For Entrepreneurs Everywhere


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1. Seven days thou shalt labour + do all thy work, for the startup life knows no sabbath.

That includes holy days. All-night coding sessions, missed meals + triple espressos are the order of the day.

2. Thou shalt not torture thy customers with an endless beta.

To a customer, the “beta testing” label doesn’t mean much. If you keep making mistakes + your buttons don’t work + their password gets leaked, saying that you were “in beta” isn’t going to make them feel better – or stick around.

3. Thou shalt not take thy competitors’ names in vain.

Badmouthing competitors sounds a little too much like gossip. “We’re very careful: we don’t talk about competitors, we don’t slag them, we don’t throw them under the bus,” says Dave Olson, VP Community at HootSuite. The point is to focus on building a better product. “We don’t compete against people; we compete against ourselves,” he explains.

4. Thou shalt practice humility + not compare thyself to Mark Zuckerberg.

If you have to compare yourself to Mark Zuckerberg, you probably shouldn’t be compared to Mark Zuckerberg. Brian Wong, the 21-year-old founder of Kiip, complains about this phenomenon: “This is giving birth to a generation, unfortunately, of extremely cocky, ego-driven young entrepreneurs that think that just because they’re young, they should be paid attention to,” he says.

“I am my own person, I am my own class of entrepreneur, and I will build a company without anybody asking me how I built it compared to someone else. I’m going to build it my way.”

5. Thou shalt confess thy sins with true contrition + then fix the problem.

Otherwise, your customers will be vengeful rather than forgiving masters. Social media has made business more + more transparent, so it’s hard to get away with apologies that don’t admit wrongdoing – “We are sorry if some were offended” – or apologies that skew the facts.

6. Honour thy investors, that their purse-strings may be loosened.

Zvi Band, the CEO of Contactually, recommends keeping in touch with current investors every 2 weeks + potential investors every week.

And while you may not always follow investors’ advice, show some respect + actually take it seriously. Even if they didn’t create your startup, they are helping it grow.

7. Thou shalt not covet thy neighbour’s acquisition.

Holding out your hopes for a $1 billion acquisition like Instagram’s is foolhardy, to say the least. And even profit-hungry investors don’t want to hear about your acquisition fantasies. “If you show me a slide as an early-stage company that mentions your exit opportunities, and in 3 years you’ll sell to Google for that return to me, I’ll just laugh at you – but the laughing means you’re dead,” says Jeff Clavier of SoftTechVC.

8. Thou shalt not steal thy startup’s contact list.

In a recent scandal, one of WakeMate’s cofounders used the startup’s email list and Twitter account to promote his new product, MiLife+, and raise funds on Indiegogo. He claimed it was affiliated with WakeMate, but the other cofounder didn’t know anything about it. Here’s the full story. The Indiegogo project was eventually taken down due to the drama.

9. Thou shalt kill thy startup if thy money is gone + thy customers are few + thy website is ugly.

Closing down a startup may be a painful process + an admission of failure, but it frees you up to move on to the next exciting thing. “You got a lot of good guys running companies that are not doing well, when they could be joining forces and building a lot more value,” says Mohan Belani, the founder of Asian tech blog e27. “I call it a zombie. People don’t want to kill themselves.”

10. Thou shalt practice generosity if thou becomest a gazillionaire.

Virtuous choices including being a mentor or investor, opening an accelerator + donating pizzas to hungry entrepreneurs in your  your community.

And that’s the way to startup heaven.

Thanks for this awesome article Tech.Co!

Social Media Marketing

What To Share On Social Media


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+ BLOG / WEBSITE

Your headquarters for content. The place you use to establish your reputation, share your expertise or portfolio, answer questions, talk in your natural voice, and wow your readers.

+ TWITTER

Your place to post text messages the whole world can see. Use it to share useful information, jokes, timely updates, anecdotes, quotes, inspiration, previews of blog posts, and your stunning personality. Engage in real conversations frequently on Twitter. Use Twitter for research, Twitter chats, and the power of lists (organizing connections into useful categories).

+ PINTEREST

Your place to post everything visual that you want your followers to check out. Even if it’s information and not an image, you can make a beautiful image that goes with the information.

+ FACEBOOK

Your platform for connecting with people 25 or older. A great place to share visuals, links to useful information, promotions, and inspiration. Facebook has an affordable ad program that can help you target readers with specific interests.

+ INSTAGRAM

Your place to share compelling, interesting, fun, meaningful, helpful, and inspirational photos and videos. Instagram is a great place to display some of your portfolio items and your behind-the-scenes processes and life. It is best used in a very interactive manner (leaving comments and responses often).

+ GOOGLE+

Your place to share longer insights and thoughts (that aren’t quite blog length), visuals, videos, tutorials, tips, and inspiration. Google+ is excellent for communities, deeper discussions, following key influencers, and educating your audience.

+ LINKEDIN

Your place to show your professional side, diverse capabilities and skills, and ability to provide useful information. LinkedIn is a great place to make connections for collaborations and to find talented individuals you might hire in the future.

+ YOUTUBE

Your place to share tutorials, product reviews, trainings, and your winning personality. If used, YouTube is best used consistently and strategically.

Social Media Statistics South Africa

Social Outreach

Durban Tourism Indaba Township Tours


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T O W N S H I P S

When Skybok was up in Durban 2014 filming for the Tourism Indaba, we went on an organized media tour. It was incredible seeing townships one would never get to see. If you travel here, make sure you do an organized tour with a legitimate company. We spent the day touring Durban and surrounding townships where Nelson Mandela began his journey with the ANC. The particular township we went to also happened to be where Ghandi spent his years in South Africa. It’s called the Inanda Heritage Route. We ended off with a gorgeous beachfront party and buffet in true African style! Below is a list of companies who do township tours. It is an unforgettable and heart-warming experience. You won’t be sorry.

Townships of South Africa

South African Township Tours

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South African Township Tours

South African Township Tours

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durban

Knysna – Emzini Tours

Cape Town – Footsteps To Freedom

Cape Town – Vamos Township Tours

Cape Town – Nomvuyo’s Tours

Johannesburg – Imbizo Tours

Johannesburg – Ekala Eco Tours

Port Elizabeth – Gugus Township Tours

South African Townships