PR online

Social Media Marketing

When To Work (And Not Work) For Free


No Comments

As a creative entrepreneur – artist, designer, actor, model, blogger, singer, freelance writer, editor, videographer, photographer (whatever it is you do) – there’ll be times you’re asked to work for free. Sometimes an offer of  “exposure” is legit, but it’s up to you to vet every offer. As a business owner (your business being yourself), you’re tasked with sifting through all of the various “work for free” offers and ascertaining which ones are useless and which ones will lead to actual exposure for you and your brand. Exposure is good. We like exposure. Marketing leads to discovery which leads to business.

As you grow and your name gets bigger and bigger, people will begin to associate your name with certain positive or negative adjectives. These associations are not necessarily always because of what you do. Sometimes you make a name for yourself by just being in the presence of great (or sinister) people. So you need to monitor what brands you allow yourself to be associated with.

+ NEXT TIME YOU RUN BY A “WORK FOR EXPOSURE” OFFER, ASK YOURSELF:

  • Will being associated with, and working with, this person/business/organization boost my authority in my field of expertise?
  • Will I be in the presence of captains of industry which could grow my network and help me build business contacts?
  • Will be doing this add valuable credibility to my brand for my audience?
  • Will it offer me experience I would otherwise not get or could use more of (building on your skill set, learning new stuff about performing on stage for instance)
  • Will I have direct access to an audience that will buy my [service, art, expertise]?
  • Will I have fun doing the gig?

If the answer to all questions is yes, consider taking the offer and at the very least get all of your expenses covered. At most? Consider negotiating your way into a paid gig.

Advertisements
Social Media Marketing

Gravel Road Entertainment at Waterfront Film Studios Cape Town


No Comments

Skybok is handling Gravel Road Entertainment’s “Retro Afrika Bioscope” Social Media Marketing at the Waterfront Film Studios in Cape Town. Retro Afrika Bioscope is Gravel Road’s specialty release label for classic retro African content. The exciting challenge is to digitally restore 160 films that were made during the 70’s & 80’s in South Africa! We launched the Mayibuye Film Festival which ran on SABC 1 from April 13-27 to showcase 6 films that have been restored so far. We’ve been to film festivals all over the world, including the Berlin Film Festival in Germany, The Carthage Film Festival in Tunisia, The Lumiere Film Festival in France + we also had our North American debut at MoMa in New York! The community is now around 30,000 members online!

SOME OF THE FILMS:

1971 – Joe Bullet

1987 – Ezintandaneni

1988 – Ambushed

1989- Bona Manzi

1989 – Isiboshwa

1989 – Treasure Hunters

See the crew working hard on digitally remastering the films – read more about themhere. See the gallery of behind-the-scenes here (Photos by Patrick Ryan, shot on location at the Waterfront Film Studios).

It was the first time these films were seen by audiences in over 40 years, as well as being their first ever TV debut. I think these stories are so important because they are our heritage. It’s exciting to me that we can restore them to perfect condition and show them to modern South Africa. One of our films is Joe Bullet, originally banned in 1973 by the Apartheid government. It has now been recovered, fully restored & premiered at the Durban International Film Festival in July 2014. It’s crazy to think that while it was being made Nelson Mandela was in prison and Winnie had just been arrested!

2 films aired back-to-back every Sunday night in April from 20h30 on SABC 1. If you missed them you can catch them via online streaming. We’ve got an awesome partnership with Wabona, one of Africa’s premiere video streaming services, to make the films available to the public for free (http://wabona.com/). If you are a Mxit user, watch them through that platform via Cinemo (Wabona’s mobile service). A new deal that’s been struck with Commuter TV will see the films running on TV screens in mini bus taxis throughout the country. There’s no excuse not to see these vintage African films!

Become part of the conversation online with us:

Retro Afrika Blog: http://retroafrika.com/

Retro Afrika Twitter: https://twitter.com/RetroAfrika

Retro Afrika Facebook: https://www.facebook.com/retroafrika

Gravel Road

Tamika Doubell Waterfront Film Studios

Tamika Doubell Retro Afrika Bioscope

Tamika Doubell SABC1

wabona-logo-black-hi-res

Tamika Doubell Mayibuye Film Festival