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Awesome Online Courses in Digital + Social Media!


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Shoutout to Edureka! – offering awesome online courses and offering a Flat 20% OFF for a limited time!





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Like The Sound of Freelance Blogging?


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A lot of people are asking whether it’s possible to make good money offering freelance blogging services.

The answer in one short word is – yes.

But it’s important to remember that most of the successful freelance bloggers who have gone down this path, have only started making money after putting in a lot of effort + tons of hard work!

You can’t start blogging today + make money tomorrow – unless you’re a celebrity or have major connections in the blogging industry that will back you + make sure you get noticed.

A lot of freelance bloggers are sharing their success stories all over the web.

For instance, Tom Ewer of Leaving Work Behind did this post recently at Daily Blog Tips aptly tiled ‘7 Lessons from a Full Time Freelance Blogger’. Not to be outdone, Oni of Young Prepro followed up with his story ‘4 Smart Ways to Get Freelance Clients from Your Blog’.

Another post that caught the eye; the post on Freelance Switch with the title ‘How to Become a Freelance Blogger’ by Leo Babauta. The Leo Babauta. I was still scratching my head until I noticed the words that the post originally appeared in 2007.

The Question is: why do you want to become a freelance blogger?

Ask yourself why you want to become a freelance blogger? Why not other forms of freelance writing?

+ You choose books or blogs over magazines and newspapers

+ You enjoy helping people market their services

+ You enjoy writing with a personal tone

What you need to become a successful freelance blogger

+ Your own blog

+ To have spent some time – months – developing content worth referring your potential clients and readers to.

+ A niche. What sort of topics will you write about? If you intend to write for businesses in the health care sector, you could identify a niche and write about that. If you want to go after companies that sell software, your blog will naturally focus around those sorts of topics.

+ Some sort of a testimonials page. This could initially include a list of influential blogs where you have guest posted on. You could quote what the bloggers have said about you. By doing this, you’re not only providing clips (samples) for your work, you’re also establishing yourself as an expert. You’re saying to companies that you have the industry knowledge and you know what you are talking about.

+ Mentors.

+ An understanding of why businesses need blogs so you could offer consultancy service on top of your regular services.

How to find companies that will hire you

You’ve done all the ground work, you’ve been blogging at a professional level for a while, you have your niche + great content on your site, you have guest posted on a few A-list blogs + you’ve set up a Hire Me/Contact me page with the necessary information. Now is the time to start approaching businesses.

Remember:

+ The only kind of business that can pay you well will have substantial marketing budget. Mom + pop operations, start-ups, one-person shows generally can’t afford to hire serious freelance bloggers.

+ You can demand higher rates if you’re a subject matter expert.  Your niche will help here – tremendously.

+ Understand blogging as a marketing tool for businesses. Be prepared to educate them about thebenefits of blogging for business, if necessary. However, it works better if they already have a blog that needs regular content.

The steps are simple really:

  1. Identify companies that meet the two criteria detailed above.
  2. Get in touch with them + enquire if they hire any freelance bloggers.
  3. Highlight your experience, qualifications + what you bring to the table.
  4. Make the pitch about them, how you can help them attract more traffic, leads + convert them into paying customers. Spell out all the benefits.

Want us to help you out with setting up your blog? Get a quote now.

Social Media Marketing

Gravel Road Entertainment at Waterfront Film Studios Cape Town


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Skybok is handling Gravel Road Entertainment’s “Retro Afrika Bioscope” Social Media Marketing at the Waterfront Film Studios in Cape Town. Retro Afrika Bioscope is Gravel Road’s specialty release label for classic retro African content. The exciting challenge is to digitally restore 160 films that were made during the 70’s & 80’s in South Africa! We launched the Mayibuye Film Festival which ran on SABC 1 from April 13-27 to showcase 6 films that have been restored so far. We’ve been to film festivals all over the world, including the Berlin Film Festival in Germany, The Carthage Film Festival in Tunisia, The Lumiere Film Festival in France + we also had our North American debut at MoMa in New York! The community is now around 30,000 members online!

SOME OF THE FILMS:

1971 – Joe Bullet

1987 – Ezintandaneni

1988 – Ambushed

1989- Bona Manzi

1989 – Isiboshwa

1989 – Treasure Hunters

See the crew working hard on digitally remastering the films – read more about themhere. See the gallery of behind-the-scenes here (Photos by Patrick Ryan, shot on location at the Waterfront Film Studios).

It was the first time these films were seen by audiences in over 40 years, as well as being their first ever TV debut. I think these stories are so important because they are our heritage. It’s exciting to me that we can restore them to perfect condition and show them to modern South Africa. One of our films is Joe Bullet, originally banned in 1973 by the Apartheid government. It has now been recovered, fully restored & premiered at the Durban International Film Festival in July 2014. It’s crazy to think that while it was being made Nelson Mandela was in prison and Winnie had just been arrested!

2 films aired back-to-back every Sunday night in April from 20h30 on SABC 1. If you missed them you can catch them via online streaming. We’ve got an awesome partnership with Wabona, one of Africa’s premiere video streaming services, to make the films available to the public for free (http://wabona.com/). If you are a Mxit user, watch them through that platform via Cinemo (Wabona’s mobile service). A new deal that’s been struck with Commuter TV will see the films running on TV screens in mini bus taxis throughout the country. There’s no excuse not to see these vintage African films!

Become part of the conversation online with us:

Retro Afrika Blog: http://retroafrika.com/

Retro Afrika Twitter: https://twitter.com/RetroAfrika

Retro Afrika Facebook: https://www.facebook.com/retroafrika

Gravel Road

Tamika Doubell Waterfront Film Studios

Tamika Doubell Retro Afrika Bioscope

Tamika Doubell SABC1

wabona-logo-black-hi-res

Tamika Doubell Mayibuye Film Festival

Social Media Marketing

What is Social Media Marketing?


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SOCIAL MEDIA MARKETING REFERS TO THE PROCESS OF GAINING TRAFFIC OR ATTENTION THROUGH SOCIAL MEDIA SITES.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

HOW ARE SEARCH + SOCIAL MEDIA MARKETING RELATED?

Why would a business who has a website which comes up in a search engine care about social media? Because the two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media can also help build links that in turn support into SEO efforts.

Many people also perform searches at social media sites to find social media content.

Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

A current feed (daily updates) ensures your brand is top of the news stream or search results. This means potential customers are more likely to find you.

An active community on social media channels leads to community which leads toengaged customers who keep coming back and using your product/service.

A personal touch to your brand makes people feel connected to you in a unique way, wanting to share in the experience that is your brand.

Including your customers in your giveaways, sales information, ongoings behind the scenes makes them feel supportive + patriotic.

Having social channels lends to transparency for your brand which means feedback from your audience.

This all means more feet through the door, a deeper understanding of your clients, a chance to improve your service or product and better (bigger!) business.

WHY YOU’RE SEEING MORE HASHTAG STICKERS ON SHOP WINDOWS

Hashtagging is a popular way for brands to run competitions, giveaway tickets to events + generally get people talking about the brand.

Here in Cape Town, it’s become a hot trend to see shops such as Topshop, Mr Price, Zara, Guess, Sunglass Hut + other fashion stores display hashtags on their windows. This isn’t just limited to clothing stores, though. Places like Woolworths, Pick ‘n Pay, Mac, CNA or even coffee shops like Vida e Caffè are catching on. In fact, you’ll see references to social media channels pretty much everywhere now – banks, bars, theatres, camera stores, bookstores, restaurants and even liquor stores have some kind of “voice” set up online. It’s about:

+ community

+ brand awareness

+ audience interaction

+ discovery

+ feedback

+ influence

+ reach

+ growing business

Are you looking for advice, help, set-up or management of your channels? Get a quote now.

Rotary, Social Outreach

Rotary Club of Algoa Bay Gets Profiled!


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rotary-wheel

Skybok recently produced a video profile for The Rotary Club of Algoa Bay here in Nelson Mandela Bay, South Africa. This is part of our global “Connect Rotary” Initiative.

The Rotary Club of Algoa Bay meets every Tuesday at the Tata Madiba Conference and Function Room at the Ray Mhlaba Skills Training Centre and Conferencing Venue in Port Elizabeth, Nelson Mandela Bay, South Africa. See their website here and their Facebook page here

Rotary is an International Humanitarian Organisation. For more than 100 years, Rotarians have joined together from all continents, cultures and occupations to take action in their communities and worldwide. Clubs are non-political, non-religious and open to all cultures, races and creeds.

We bring together leaders to exchange ideas and take action to help empower youth, enhance health, promote peace and eradicate polio.

You can support our work by contributing to The Rotary Foundation atwww.rotary.org/contribute.

Learn how to join a Rotary club at www.rotary.org/join, or find your local Rotary club at www.rotary.org/clublocator

 

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