social media marketing

All

Like The Sound of Freelance Blogging?


No Comments

A lot of people are asking whether it’s possible to make good money offering freelance blogging services.

The answer in one short word is – yes.

But it’s important to remember that most of the successful freelance bloggers who have gone down this path, have only started making money after putting in a lot of effort + tons of hard work!

You can’t start blogging today + make money tomorrow – unless you’re a celebrity or have major connections in the blogging industry that will back you + make sure you get noticed.

A lot of freelance bloggers are sharing their success stories all over the web.

For instance, Tom Ewer of Leaving Work Behind did this post recently at Daily Blog Tips aptly tiled ‘7 Lessons from a Full Time Freelance Blogger’. Not to be outdone, Oni of Young Prepro followed up with his story ‘4 Smart Ways to Get Freelance Clients from Your Blog’.

Another post that caught the eye; the post on Freelance Switch with the title ‘How to Become a Freelance Blogger’ by Leo Babauta. The Leo Babauta. I was still scratching my head until I noticed the words that the post originally appeared in 2007.

The Question is: why do you want to become a freelance blogger?

Ask yourself why you want to become a freelance blogger? Why not other forms of freelance writing?

+ You choose books or blogs over magazines and newspapers

+ You enjoy helping people market their services

+ You enjoy writing with a personal tone

What you need to become a successful freelance blogger

+ Your own blog

+ To have spent some time – months – developing content worth referring your potential clients and readers to.

+ A niche. What sort of topics will you write about? If you intend to write for businesses in the health care sector, you could identify a niche and write about that. If you want to go after companies that sell software, your blog will naturally focus around those sorts of topics.

+ Some sort of a testimonials page. This could initially include a list of influential blogs where you have guest posted on. You could quote what the bloggers have said about you. By doing this, you’re not only providing clips (samples) for your work, you’re also establishing yourself as an expert. You’re saying to companies that you have the industry knowledge and you know what you are talking about.

+ Mentors.

+ An understanding of why businesses need blogs so you could offer consultancy service on top of your regular services.

How to find companies that will hire you

You’ve done all the ground work, you’ve been blogging at a professional level for a while, you have your niche + great content on your site, you have guest posted on a few A-list blogs + you’ve set up a Hire Me/Contact me page with the necessary information. Now is the time to start approaching businesses.

Remember:

+ The only kind of business that can pay you well will have substantial marketing budget. Mom + pop operations, start-ups, one-person shows generally can’t afford to hire serious freelance bloggers.

+ You can demand higher rates if you’re a subject matter expert.  Your niche will help here – tremendously.

+ Understand blogging as a marketing tool for businesses. Be prepared to educate them about thebenefits of blogging for business, if necessary. However, it works better if they already have a blog that needs regular content.

The steps are simple really:

  1. Identify companies that meet the two criteria detailed above.
  2. Get in touch with them + enquire if they hire any freelance bloggers.
  3. Highlight your experience, qualifications + what you bring to the table.
  4. Make the pitch about them, how you can help them attract more traffic, leads + convert them into paying customers. Spell out all the benefits.

Want us to help you out with setting up your blog? Get a quote now.

Advertisements
Social Media Marketing

When To Work (And Not Work) For Free


No Comments

As a creative entrepreneur – artist, designer, actor, model, blogger, singer, freelance writer, editor, videographer, photographer (whatever it is you do) – there’ll be times you’re asked to work for free. Sometimes an offer of  “exposure” is legit, but it’s up to you to vet every offer. As a business owner (your business being yourself), you’re tasked with sifting through all of the various “work for free” offers and ascertaining which ones are useless and which ones will lead to actual exposure for you and your brand. Exposure is good. We like exposure. Marketing leads to discovery which leads to business.

As you grow and your name gets bigger and bigger, people will begin to associate your name with certain positive or negative adjectives. These associations are not necessarily always because of what you do. Sometimes you make a name for yourself by just being in the presence of great (or sinister) people. So you need to monitor what brands you allow yourself to be associated with.

+ NEXT TIME YOU RUN BY A “WORK FOR EXPOSURE” OFFER, ASK YOURSELF:

  • Will being associated with, and working with, this person/business/organization boost my authority in my field of expertise?
  • Will I be in the presence of captains of industry which could grow my network and help me build business contacts?
  • Will be doing this add valuable credibility to my brand for my audience?
  • Will it offer me experience I would otherwise not get or could use more of (building on your skill set, learning new stuff about performing on stage for instance)
  • Will I have direct access to an audience that will buy my [service, art, expertise]?
  • Will I have fun doing the gig?

If the answer to all questions is yes, consider taking the offer and at the very least get all of your expenses covered. At most? Consider negotiating your way into a paid gig.

Social Media Marketing

What To Share On Social Media


1 Comment

+ BLOG / WEBSITE

Your headquarters for content. The place you use to establish your reputation, share your expertise or portfolio, answer questions, talk in your natural voice, and wow your readers.

+ TWITTER

Your place to post text messages the whole world can see. Use it to share useful information, jokes, timely updates, anecdotes, quotes, inspiration, previews of blog posts, and your stunning personality. Engage in real conversations frequently on Twitter. Use Twitter for research, Twitter chats, and the power of lists (organizing connections into useful categories).

+ PINTEREST

Your place to post everything visual that you want your followers to check out. Even if it’s information and not an image, you can make a beautiful image that goes with the information.

+ FACEBOOK

Your platform for connecting with people 25 or older. A great place to share visuals, links to useful information, promotions, and inspiration. Facebook has an affordable ad program that can help you target readers with specific interests.

+ INSTAGRAM

Your place to share compelling, interesting, fun, meaningful, helpful, and inspirational photos and videos. Instagram is a great place to display some of your portfolio items and your behind-the-scenes processes and life. It is best used in a very interactive manner (leaving comments and responses often).

+ GOOGLE+

Your place to share longer insights and thoughts (that aren’t quite blog length), visuals, videos, tutorials, tips, and inspiration. Google+ is excellent for communities, deeper discussions, following key influencers, and educating your audience.

+ LINKEDIN

Your place to show your professional side, diverse capabilities and skills, and ability to provide useful information. LinkedIn is a great place to make connections for collaborations and to find talented individuals you might hire in the future.

+ YOUTUBE

Your place to share tutorials, product reviews, trainings, and your winning personality. If used, YouTube is best used consistently and strategically.

Social Media Statistics South Africa

Social Media Marketing

Fashion Week Brooklyn


No Comments

Skybok is handling the Social Media for Fashion Week Brooklyn in New York. Join our communities: Twitter, Facebook + PinterestWe have the Denim Day NYC coming up + the shoots in Soho + Williamsburg were awesome. On April 29th, models, makeup artists, college students, hairstylists, bloggers + all fashionistas will walk across the Brooklyn Bridge to City Hall styled in denim for the cause of “SEXUAL ASSAULT/VIOLENCE AWARENESS MONTH”. City Hall will host the official commencement speech. The Denim Day NYC pre-event is tonight, photos from that will be up on our online platforms soon. Follow the story of Fashion Week Brooklyn + Denim Day NYC 2015 with us!

denim day nyc

FWBK Website top banner