Online marketing

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Spotlight On: Zero To One


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Spotlight on this awesome book by Peter Thiel, “Zero To One”.

Author Peter Thiel
Author Peter Thiel

Chapter 1 – The Challenge of the Future

“What important truth do few people agree with you on?” Answering this deceptively tricky question is the key to any future of progress—and to building a great business.

Chapter 2 – Party Like It’s 1999

The dogmas created after the dot-com crash continue to haunt us today. The first step to thinking clearly is to question what we think we know about the past.

Chapter 3 – All Happy Companies Are Different

The most successful businesses share one key feature that enables them to innovate at unprecedented scale.

Chapter 4 – The Ideology of Competition

Competition isn’t just seen as a spur to productivity—for many, it’s a way of life. But what if it’s actually holding us back?

Chapter 5 – Last Mover Advantage

Short-term thinking ruins companies. The most important lesson an entrepreneur can learn is to think big but start small.

Chapter 6 – You Are Not a Lottery Ticket

The same question lurks behind every success: was it luck or skill? But builders aren’t backward-looking; they adopt a more definite attitude and engineer a better future.

Chapter 7 – Follow the Money

Apply it correctly, and one simple insight—almost everything is radically less equal than it appears—can change your life.

Chapter 8 – Secrets

Every one of today’s most famous and familiar ideas was once unknown and unsuspected. Lots more secrets remain undiscovered; learn to find them and see your fortune rise.

Chapter 9 – Foundations

The decisions you make today will govern what your business looks like years now. Every entrepreneur has to get a few things right from the start.

Chapter 10 – The Mechanics of Mafia

After PayPal, the “PayPal Mafia” created SpaceX, Tesla, LinkedIn, YouTube, Yammer, Palantir, and Yelp. The incredible story of that team will help you build yours.

Chapter 11 – If You Build It, Will They Come?

The best product does not always win. Great products do not sell themselves. That’s up to you, and the problem is much stranger than it seems.

Chapter 12 – Man and Machine

20 years ago, people feared cheap foreign labor; today, it’s replacement by robots. But the most successful entrepreneurs make products that help humans, not automate them away.

Chapter 13 – Seeing Green

Clean energy is a hugely important sector—and to date it’s been a huge flop, as entrepreneurs neglected to answer the seven questions that every business must get right.

Chapter 14 – The Founder’s Paradox

Founders are contradictory: revered and abhorred, powerful and weak. Just as we need founders in all their peculiarity, founders need to understand a few things to survive.

Conclusion

What will our society look like 20 years from now? 100? It’s up to us. We cannot take for granted that the future will be better, and that means we have to work to build it now.

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Social Media Marketing

What is Social Media Marketing?


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SOCIAL MEDIA MARKETING REFERS TO THE PROCESS OF GAINING TRAFFIC OR ATTENTION THROUGH SOCIAL MEDIA SITES.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

HOW ARE SEARCH + SOCIAL MEDIA MARKETING RELATED?

Why would a business who has a website which comes up in a search engine care about social media? Because the two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media can also help build links that in turn support into SEO efforts.

Many people also perform searches at social media sites to find social media content.

Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

A current feed (daily updates) ensures your brand is top of the news stream or search results. This means potential customers are more likely to find you.

An active community on social media channels leads to community which leads toengaged customers who keep coming back and using your product/service.

A personal touch to your brand makes people feel connected to you in a unique way, wanting to share in the experience that is your brand.

Including your customers in your giveaways, sales information, ongoings behind the scenes makes them feel supportive + patriotic.

Having social channels lends to transparency for your brand which means feedback from your audience.

This all means more feet through the door, a deeper understanding of your clients, a chance to improve your service or product and better (bigger!) business.

WHY YOU’RE SEEING MORE HASHTAG STICKERS ON SHOP WINDOWS

Hashtagging is a popular way for brands to run competitions, giveaway tickets to events + generally get people talking about the brand.

Here in Cape Town, it’s become a hot trend to see shops such as Topshop, Mr Price, Zara, Guess, Sunglass Hut + other fashion stores display hashtags on their windows. This isn’t just limited to clothing stores, though. Places like Woolworths, Pick ‘n Pay, Mac, CNA or even coffee shops like Vida e Caffè are catching on. In fact, you’ll see references to social media channels pretty much everywhere now – banks, bars, theatres, camera stores, bookstores, restaurants and even liquor stores have some kind of “voice” set up online. It’s about:

+ community

+ brand awareness

+ audience interaction

+ discovery

+ feedback

+ influence

+ reach

+ growing business

Are you looking for advice, help, set-up or management of your channels? Get a quote now.