digital PR

Social Media Marketing

When To Work (And Not Work) For Free


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As a creative entrepreneur – artist, designer, actor, model, blogger, singer, freelance writer, editor, videographer, photographer (whatever it is you do) – there’ll be times you’re asked to work for free. Sometimes an offer of  “exposure” is legit, but it’s up to you to vet every offer. As a business owner (your business being yourself), you’re tasked with sifting through all of the various “work for free” offers and ascertaining which ones are useless and which ones will lead to actual exposure for you and your brand. Exposure is good. We like exposure. Marketing leads to discovery which leads to business.

As you grow and your name gets bigger and bigger, people will begin to associate your name with certain positive or negative adjectives. These associations are not necessarily always because of what you do. Sometimes you make a name for yourself by just being in the presence of great (or sinister) people. So you need to monitor what brands you allow yourself to be associated with.

+ NEXT TIME YOU RUN BY A “WORK FOR EXPOSURE” OFFER, ASK YOURSELF:

  • Will being associated with, and working with, this person/business/organization boost my authority in my field of expertise?
  • Will I be in the presence of captains of industry which could grow my network and help me build business contacts?
  • Will be doing this add valuable credibility to my brand for my audience?
  • Will it offer me experience I would otherwise not get or could use more of (building on your skill set, learning new stuff about performing on stage for instance)
  • Will I have direct access to an audience that will buy my [service, art, expertise]?
  • Will I have fun doing the gig?

If the answer to all questions is yes, consider taking the offer and at the very least get all of your expenses covered. At most? Consider negotiating your way into a paid gig.

Social Media Marketing

Fashion Week Brooklyn


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Skybok is handling the Social Media for Fashion Week Brooklyn in New York. Join our communities: Twitter, Facebook + PinterestWe have the Denim Day NYC coming up + the shoots in Soho + Williamsburg were awesome. On April 29th, models, makeup artists, college students, hairstylists, bloggers + all fashionistas will walk across the Brooklyn Bridge to City Hall styled in denim for the cause of “SEXUAL ASSAULT/VIOLENCE AWARENESS MONTH”. City Hall will host the official commencement speech. The Denim Day NYC pre-event is tonight, photos from that will be up on our online platforms soon. Follow the story of Fashion Week Brooklyn + Denim Day NYC 2015 with us!

denim day nyc

FWBK Website top banner

Social Media Marketing

Michelle Benjamin Digital Artist


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Michelle Benjamin Blue Rhino
“Blue Rhino” by Michelle Benjamin has become the global icon for Rhino Activism. It was auctioned last year in London for Save The Rhino International at the Prince Albert Suite in the London Zoo. It was also exhibited on a 25 storey billboard in Times Square this year.

Skybok welcomes client Michelle Benjamin, a prominent South African artist whose artwork “Blue Rhino” has become the global icon for rhino activism. It’s been exhibited in Pretoria, Durban, London, Italy, France + New York. With a following in 40 countries worldwide, it was recently auctioned in London for Save The Rhino International. Earlier this year it was exhibited on a 25 storey billboard in Times Square, New York!

Some things Michelle has been involved with

+ Lawrence Anthony Earth Organization.

+ The African American Museum in Dallas, Texas. Her piece “Madiba” will join their private collection.

+ Reach For A Dream Foundation. Her piece “Eesha’s Journey” was donated to them for auction in 2013 and all proceeds went toward fulfilling the dreams of children with life-threatening illnesses.

+ Paul Baloche. This world renowned Gospel musician, singer, songwriter owns an edition of “Blue Rhino” in his private collection.

+ Radiant Hope Foundation, part of Living Flame Ministries, who auctioned her collection “Vyrna-Lee Rose” in 2014. All proceeds were donated towards empowering and healing disadvantaged communities.

Some facts about her work

+ Her “It’s My Horn” + “Blue Rhino” artworks were auctioned in London for Save The Rhino International at the Prince Albert Suite, London Zoo, in 2013. All proceeds were donated toward the fight against rhino poaching.

+ Her “5 Cities” Collection was showcased at the Blue Sky Exhibition at Soho Art House, New York.

+ Her “Whose Keeping Score” contribution for the US Superbowl was exhibited there in 2013.

+ She has exhibited at the “Altered States of Reality” Exhibition in Chelsea, New York.

+ She has exhibited at the Soho Gallery For Digital Art in New York at the “Steampunk Burlesque & Exhibition Fundraiser For Coney Island”, where proceeds went towards the recovery of devastation from Hurricane Sandy.

quotes pablo picasso

Social Media Marketing

Rotary Club of Algoa Bay


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Skybok enjoyed creating this fresh new blog for The Rotary Club of Algoa Bay. Good causes always need good websites. Join them on Facebook here. The Rotary Family Health Days 2015 will be held in the heart of Zwide Township at Ubuntu. It was incredible to hear Bill Clinton travelled there last year. It’s the home of the Ubuntu Education Fund. The RFHD are 3 days of free health care for the community. Skybok shot and produced the Algoa Bay Rotary Club’s video profile recently, as well as their soup kitchen for Madiba Day at Provincial Hospital.

Rotary at Ubuntu Education Centre South Africa

Social Media Marketing

What is Social Media Marketing?


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SOCIAL MEDIA MARKETING REFERS TO THE PROCESS OF GAINING TRAFFIC OR ATTENTION THROUGH SOCIAL MEDIA SITES.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

HOW ARE SEARCH + SOCIAL MEDIA MARKETING RELATED?

Why would a business who has a website which comes up in a search engine care about social media? Because the two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media can also help build links that in turn support into SEO efforts.

Many people also perform searches at social media sites to find social media content.

Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

A current feed (daily updates) ensures your brand is top of the news stream or search results. This means potential customers are more likely to find you.

An active community on social media channels leads to community which leads toengaged customers who keep coming back and using your product/service.

A personal touch to your brand makes people feel connected to you in a unique way, wanting to share in the experience that is your brand.

Including your customers in your giveaways, sales information, ongoings behind the scenes makes them feel supportive + patriotic.

Having social channels lends to transparency for your brand which means feedback from your audience.

This all means more feet through the door, a deeper understanding of your clients, a chance to improve your service or product and better (bigger!) business.

WHY YOU’RE SEEING MORE HASHTAG STICKERS ON SHOP WINDOWS

Hashtagging is a popular way for brands to run competitions, giveaway tickets to events + generally get people talking about the brand.

Here in Cape Town, it’s become a hot trend to see shops such as Topshop, Mr Price, Zara, Guess, Sunglass Hut + other fashion stores display hashtags on their windows. This isn’t just limited to clothing stores, though. Places like Woolworths, Pick ‘n Pay, Mac, CNA or even coffee shops like Vida e Caffè are catching on. In fact, you’ll see references to social media channels pretty much everywhere now – banks, bars, theatres, camera stores, bookstores, restaurants and even liquor stores have some kind of “voice” set up online. It’s about:

+ community

+ brand awareness

+ audience interaction

+ discovery

+ feedback

+ influence

+ reach

+ growing business

Are you looking for advice, help, set-up or management of your channels? Get a quote now.